Some of the best exposure for your business can’t be bought. An editorial mention in print or on air is powerful, and yet can seem out of your control. How do you attract the attention of a reporter, an editor, a radio host, or TV producer? Do you need a publicist? What can you do to earn positive press or position yourself as an expert in your field? Get the inside perspective from a longtime journalist with experience across channels—from newspapers and magazines to radio, TV, and digital media. Allison (Ali) Kaplan is Editor in Chief of Twin Cities Business magazine, leading content development for print, digital, and events. She recently joined TCB after eight years with sister publication Mpls.St.Paul Magazine, where she was Senior Editor of Shopping & Style. An authority on retail and the fashion industry, she created her Ali Shops brand and award-winning blog in the dark ages before Instagram. Her ability to zero in on trends and consumer experience with advice and humor has made her a sought after speaker and helped to build a robust social media following. She also hosts Shop Girls, a weekly radio program on myTalk107.1, and appears regularly as an on-air expert for television shows including Fox 9 Morning Buzz and Twin Cities Live.
Some of the best exposure for your business can’t be bought. An editorial mention in print or on air is powerful, and yet can seem out of your control. How do you attract the attention of a reporter, an editor, a radio host, or TV producer? Do you need a publicist? What can you do to earn positive press or position yourself as an expert in your field? Get the inside perspective from a longtime journalist with experience across channels—from newspapers and magazines to radio, TV, and digital media.
Allison (Ali) Kaplan is Editor in Chief of Twin Cities Business magazine, leading content development for print, digital, and events. She recently joined TCB after eight years with sister publication Mpls.St.Paul Magazine, where she was Senior Editor of Shopping & Style. An authority on retail and the fashion industry, she created her Ali Shops brand and award-winning blog in the dark ages before Instagram. Her ability to zero in on trends and consumer experience with advice and humor has made her a sought after speaker and helped to build a robust social media following. She also hosts Shop Girls, a weekly radio program on myTalk107.1, and appears regularly as an on-air expert for television shows including Fox 9 Morning Buzz and Twin Cities Live.